Marketing Services false
By:Leonard L. Berry,A. Parasuraman
Published on 2004-04-16 by Simon and Schuster
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.
This Book was ranked at 7 by Google Books for keyword marketing.
Book ID of Marketing Services's Books is a8jbDtaFoiIC, Book which was written byLeonard L. Berry,A. Parasuramanhave ETAG "oroLDkd10kk"
Book which was published by Simon and Schuster since 2004-04-16 have ISBNs, ISBN 13 Code is 9780743267410 and ISBN 10 Code is 0743267419
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "228 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Marketing Services Free Download
Marketing Services PDF Free
Marketing Services PDF
Marketing Services Free
Marketing Services Books
Marketing Services Books Free
Marketing Services Audio Books
Marketing Services full-text Books
Marketing Services Online Read
Marketing Services Kindle
Marketing Services Review
Marketing Services Book Summary
Marketing Services Book PDF
Marketing Services Book Review
Marketing Services -Leonard L. Berry,A. Parasuraman- Google Books
Marketing Services byLeonard L. Berry,A. Parasuraman- Goodreads
Marketing Services byLeonard L. Berry,A. Parasuraman
Marketing Services -Leonard L. Berry,A. Parasuraman- 9780743267410
Marketing Services -Leonard L. Berry,A. Parasuraman- 0743267419
Marketing Services E-Books
Marketing Services byLeonard L. Berry,A. ParasuramanE-Books
Marketing Services byLeonard L. Berry,A. Parasuramanebooks
Marketing Services byLeonard L. Berry,A. Parasuraman- Full Text Free Book - Full Text Archive
Marketing Services byLeonard L. Berry,A. Parasuraman- Full Text Free Book
Marketing Services byLeonard L. Berry,A. Parasuraman- Full Text Archive
Amazon.com: Marketing Services byLeonard L. Berry,A. Parasuraman
Komentar
Posting Komentar