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Marketing Strategy false
By:David Mercer
Published on 1998-06-18 by SAGE


Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b

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Book which was published by SAGE since 1998-06-18 have ISBNs, ISBN 13 Code is 9780761958765 and ISBN 10 Code is 0761958762

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