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Mobile Marketing true
By:Alex Michael,Ben Salter
Published on 2006-08-11 by Routledge


In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

This Book was ranked at 29 by Google Books for keyword marketing.

Book ID of Mobile Marketing's Books is 90RqPT5-HtIC, Book which was written byAlex Michael,Ben Salterhave ETAG "iUb13MiiRAc"

Book which was published by Routledge since 2006-08-11 have ISBNs, ISBN 13 Code is 9781136377846 and ISBN 10 Code is 1136377840

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

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