Principles and Practice of Marketing true
By:Jim Blythe
Published on 2013-11-05 by SAGE
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. The companion website offers a wealth of resources for both students and lecturers and is available at www.sagepub.co.uk/blythe3e. An electronic inspection copy is also available for instructors.
This Book was ranked at 21 by Google Books for keyword marketing.
Book ID of Principles and Practice of Marketing's Books is 1IhIAwAAQBAJ, Book which was written byJim Blythehave ETAG "+3qqQmFBKLI"
Book which was published by SAGE since 2013-11-05 have ISBNs, ISBN 13 Code is 9781446297506 and ISBN 10 Code is 1446297500
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Book which have "800 Pages" is Printed at BOOK under CategoryBusiness and Economics
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