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Download Principles of Marketing PDF Books Free

Principles of Marketing false
By:Jay Diamond,Gerald Pintel
Published on 1972-01-01 by FT Press


Principles of Marketing was written to introduce students to the various activities in the field of marketing and to provide the technical and theoretical knowledge necessary for employment for graduates and even those with work experience. Typical of the jobs at this level are middle management, executive assisting, or executive training. An overview of marketing is presented, which includes such vital areas as channels of distribution, transportation and warehousing, consumer and industrial goods, and pricing and product development. Much of the material included in the text reflects the actual practices of the leading marketers in the United States. Their procedures and recommendations have been incorporated to insure that the student entering the field will be able to apply what he has learned through formal study. - Preface.

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Book which was published by FT Press since 1972-01-01 have ISBNs, ISBN 13 Code is 9780137014743 and ISBN 10 Code is 0137014740

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