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Qualitative Methods in Business Research true
By:Päivi Eriksson,Anne Kovalainen
Published on 2008-03-17 by SAGE


`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

This Book was ranked at 33 by Google Books for keyword Business.

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Book which was published by SAGE since 2008-03-17 have ISBNs, ISBN 13 Code is 9781446259597 and ISBN 10 Code is 1446259595

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