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Relationship Marketing Management false
By:Edward Little,Ebi Marandi
Published on 2003 by Cengage Learning EMEA

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students. Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students.

This Book was ranked at 26 by Google Books for keyword marketing.

Book ID of Relationship Marketing Management's Books is D-Lqno4OX70C, Book which was written byEdward Little,Ebi Marandihave ETAG "VESqiTjvBCA"

Book which was published by Cengage Learning EMEA since 2003 have ISBNs, ISBN 13 Code is 9781861529312 and ISBN 10 Code is 1861529317

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Book which have "236 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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