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By:Lois K. Geller
Published on 1996 by Simon and Schuster

Discusses direct marketing campaigns for such companies as Ford, 3M, and IBM, explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process.

This Book was ranked at 34 by Google Books for keyword marketing.

Book ID of Response!'s Books is 8_X0Z7p0KgQC, Book which was written byLois K. Gellerhave ETAG "gVsn4LgpjTM"

Book which was published by Simon and Schuster since 1996 have ISBNs, ISBN 13 Code is 9780684827414 and ISBN 10 Code is 0684827417

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