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Seizing the White Space true
By:Mark W. Johnson
Published on 2010 by Harvard Business Press


Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that need to be in place in order to deliver value to the custstomer. Building on this simple model, Johnson explores, using a number of case studies, how companies can move into transforming existing markets, creating new markets, and emerging in a strong posisition from times of industry upheaval.

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Book which was published by Harvard Business Press since 2010 have ISBNs, ISBN 13 Code is 9781422124819 and ISBN 10 Code is 1422124819

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