Business-to-Business Marketing false
By:Michael H. Morris,Leyland F. Pitt,Earl D. Honeycutt
Published on 2001-03-29 by SAGE
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
This Book was ranked at 11 by Google Books for keyword Business.
Book ID of Business-to-Business Marketing's Books is ebrggEwdhKUC, Book which was written byMichael H. Morris,Leyland F. Pitt,Earl D. Honeycutthave ETAG "qhbc6+K49RM"
Book which was published by SAGE since 2001-03-29 have ISBNs, ISBN 13 Code is 9780803959644 and ISBN 10 Code is 0803959648
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Book which have "536 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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