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By:Jill Dyché
Published on 2002 by Addison-Wesley Professional

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

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Book which was published by Addison-Wesley Professional since 2002 have ISBNs, ISBN 13 Code is 9780201730623 and ISBN 10 Code is 0201730626

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