Services Marketing Management false By:Peter Mudie,Angela Pirrie Published on 2006 by Routledge This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses. This Book was ranked at 23 by Google Books for keyword marketing. Book ID of Services Marketing Management's Books is qOM_UsxAUIIC, Book which was written byPeter Mudie,Angela Pirriehave ETAG "jXek11kh6J4" Book which was published by Routledge since 2006 have ISBNs, ISBN 13 Code is 9780750666749 and ISBN 10 Code is 0750666749 Reading Mode in Text Status is false and Reading Mode in Image Status is true Book which have "267 Pages" is Printed at BOOK under CategoryBUSINESS and ECONOMICS Book was written in en eBook Version Availability Status at P...