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Download Services Marketing Management PDF Books Free

Services Marketing Management false
By:Peter Mudie,Angela Pirrie
Published on 2006 by Routledge


This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses.

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Book which was published by Routledge since 2006 have ISBNs, ISBN 13 Code is 9780750666749 and ISBN 10 Code is 0750666749

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Book which have "267 Pages" is Printed at BOOK under CategoryBUSINESS and ECONOMICS

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