Lindsay J Boaz

Sport Business Management in Aotearoa/New Zealand false By:Sarah Leberman Published on 2006 by Cengage Learning Australia Sport Business Management in Aotearoa/New Zealand provides comprehensive and up-to-date coverage of the basic principles and practice of management and their application to the business of sport. By combining key management concepts with practical applications, this book provides students of sport management with a clear understanding of sport within the New Zealand context. This second edition includes new chapters focussing on Ma-ori sport and its management; sport in the global market place; strategic alliances; sport and the law; and facility management. Other chapters have been either updated or rewritten to reflect the current sporting environment in Aotearoa/New Zealand. The chapters in Sport Business Management in Aotearoa/New Zealand have been written in such a way that they can be read independently from each other, and as such the book does not need to b...

Sports Marketing false By:Melissa Jane Johnson Morgan,Jane Summers Published on 2005 by Cengage Learning Australia Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the 'marketing of sport' and 'marketing using sport'. Importantly, Sports Marketing also includes commentary on the social aspects of sport that is increasingly relevant for those dealing with public entities and funding bodies. This Book was ranked at 35 by Google Books for keyword marketing. Book ID of Sports Marketing's Books is R-Kn3jVW39gC, Book which was written byMelissa Jane Johnson Morgan,Jane Summershave ETAG "ZZ5ec4odDYM" Book which was published by Cengage Learning Australia since 2005 have ISBNs, ISBN 13 Code is 9780170128599 and ISBN 10 Code is 0170128598 Reading Mode in Text Status is false and Reading Mode in Image Status is true Book which ha...