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Sports Marketing false
By:Melissa Jane Johnson Morgan,Jane Summers
Published on 2005 by Cengage Learning Australia


Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the 'marketing of sport' and 'marketing using sport'. Importantly, Sports Marketing also includes commentary on the social aspects of sport that is increasingly relevant for those dealing with public entities and funding bodies.

This Book was ranked at 35 by Google Books for keyword marketing.

Book ID of Sports Marketing's Books is R-Kn3jVW39gC, Book which was written byMelissa Jane Johnson Morgan,Jane Summershave ETAG "ZZ5ec4odDYM"

Book which was published by Cengage Learning Australia since 2005 have ISBNs, ISBN 13 Code is 9780170128599 and ISBN 10 Code is 0170128598

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Book which have "320 Pages" is Printed at BOOK under CategorySports

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